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Archive for June, 2006



Get Your Free Lifetime Gold Member Access

Friday 30 June 2006 @ 6:19 pm

Get Your Free Lifetime Gold Member Access to

ResellRightsMastery.com! ($197.00 Value)

I have a special offer for you that you should
jump on ASAP.

I’d like to give you a Gold Membership to Edmund
Loh’s Resell Rights Mastery site absolutely
free. That means absolutely no cost to you.

It’s just my way of saying thanks for visiting my blog.
Resell Rights Mastery

Edmund is literally giving away a lifetime Gold
Membership, which normally sells for $197. What
you’ll get is way more than the typical “free”
offer.

He’s got some excellent products in the Gold
Member Resell Rights Products area, and he’ll be
constantly adding to and refreshing the list.
That’s important. He’s doing the work to manage
a neverending source of resale rights products
for you.

You’ll also get multiple sets of templates for
your website, eBook covers, and so on. Those are
all free too.

And he’ll throw in 230 private label rights (PLR)
articles. I always recommend heavy editing of PLR
material, and please do NOT just submit these to
article banks.

But, with 230 articles to choose from, you could
easily create an entire eBook product
in a couple hours and start selling it (or
offering it as a bonus, etc.).

Oh, by the way, he’ll throw in 10 free
autoresponder accounts.

Here’s the link to get your free access (you’ll
complete a simple sign-up procedure):

Click Here to Get Your Free Gold Membership
to Resell Rights Mastery Now.

This is an EXCELLENT addition to your resale
rights toolkit. You get some great products,
some great tools, and you don’t even have to take
out your credit card.

Here’s to your online success,

Greg Duchesneau

P.S. While you’re there, check out Edmund’s
Platinum Package, which gives you access to
high-ticket resale rights, free passes to
other membership sites, and unlimited
autoresponders thrown in. You’ll love it.




3 Quick And Easy Ways To Build A Giant Opt In List

Thursday 22 June 2006 @ 3:46 am

3 Quick And Easy Ways To
Build A Giant Opt In List

By Greg Duchesneau
After reading countless articles and seeking slick suggestions… You finally realize that you must develop a good, preferrably large, opt-in list… And, after having read many success stories of folks creating a small fortune with opt-in lists, you finally decide to have one of your own.

Then it happens… you figure that you know everything there is to know about opt-in lists and you follow the sage advice to the letter. Still, you weren’t able to make a profit.

In fact, you may even be losing money. You may be hiring writers to help you out, on top of the other operating costs you may have incurred. Even if you have a big list, but only a very small percentage actually buys from you, you’re still losing profit. You’ll realize that after a few months when you see your statistics and sales figures.

So what could have gone wrong? Why have others succeeded where you have failed? The most common goof is that you dive straight in. You choose a topic you think could be quite popular and would earn you money. This just is not realistic.

Just because you wrote to people from the list doesn’t mean they are going to buy instantly, or buy anything at all. Marketing studies show it takes around 5 concerted attempts to make a sale — that’s also why you must have a good autoresponder system that can handle numerous, staged follow-up messages to your opt-in list.

Here I will offer more counseling, for those who set up an opt-in list and have failed, you can rejuvenate your failed venture. For those who are starting, here are three quick and easy ways to build a profitable opt-in list.

1. Get your customers to trust you and your products first.


It’s unfortunate but true, that, just launching your opt-in list won’t make you instantly proficient and a believable seller.

Just like when you want to impress someone you’re fond of, you’ll need to do that with you new subscribers. First friends, then trusted friends, then trusted pro, then a comfortable sale. In that order…

Start by compiling a collection of as many articles on the relevant topics as you can first, before you start your opt-in list.

It’s best to write as much original material as you can so that it has your “touch” or personality,etc. If you cannot write well, then either hire somebody and/or us private label articles to get you started and then edit them as you see fit to make them your own.
Then, collect all your material and compile as much can then break them into a quiet series of newsletters or an ecourse, etc.

Focus and write about the subject you best understand and used for your site. Try to put forums first to gain knowledge about your visitors, about their tricks, tips, problems, special needs, etc. Keeping the research about their needs in mind from the viewpoint of the reader, target those wants in your articles and educational materials-ecourse.

Join conferences from similar forums, newletters and bullitin boards as well. Provide expert advice and indications in your posts. When you feel that folks trust you plenty, you will be able to start your own opt-in list.

You can build an opt-in base even larger with other forum users. You can ask them to link to your list. Friends are usually truthful, excellent customers. Put up a link to your website so that they may be able to see what you are all about.

The clear fact is, the money will only come in when the consumers and subscribers trust in you. They want a product or service that is a just and good exchange for their money. Entrepreneurs are not going to buy something based on your recommendation if they don’t feel like they are getting a fair amount of insight and value, and they understand you.

On the other hand, once they are comfortable with you, the sky is the limit…

2. Find a product or service that people want and need.

Although, it may not be your forte, if you build a message series or newsletter (product) that you have researched and learned about well, you can move forward and even dominate a niche market that does not have that much competition.

Imparting your knowledge and experience to your readers are the old-time religion that will make it easier to sell to your readers once you have built their interest and trust up.

Just because something does not have “mass appeal”, doesn’t mean that there is not a significant market niche there. You must bring your own viewpoint into the picture and “carve” out your own piece of that niche. There are not many people who have the same interest as you should you decide to sell something that is not entirely based on mass appeal.

Do your research well, and you should see the profits come in. What’s more, you’ll be provide your subscribers with facts, information and promotional items that they could actually use in their everyday lives.

3. Make friends with other opt-in list users.

This is especially helpful if it’s someone that has successfully launched a flourishing opt-in list. An erudite, seasoned list manager can act as a educator and you’ll likely learn how to not spread yourself too thin as you dig through the piles of information about running a list.

First hand information from somenoe you trust is always better when you can get it.

Experienced opt-in list users will be able to help you avoid pitfalls, and tell you what to do and what not to do, because they have gone through it themselves. While differing situations occur for different web marketers, the general knowledge can still be very helpful.

Continue Reading »
3 Quick And Easy Ways To Build A Giant Opt In List




Use this secret strategy to build your downline…

Tuesday 20 June 2006 @ 6:05 am

Hello FreeMarketers,

Here is a great strategy you can use to help
build your downline.  This is just too cool…

How would you like to learn how to recruit people
into your program on auto-pilot?

Here’s your opportunity to learn from someone who
has already done it!

For a limited time you can listen in on a free
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Grandstaff) exploded his downline to over 5,700
members with a simple 3 step strategy.

The part I found amazing is that he did it in
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support job.

They’re giving away full access to the call for
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be certain you don’t miss out.

Click the link below now to validate your package
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Talk to you later on,

Greg

P.S. On the call you’ll learn exactly how to
copy James’ strategy step-by-step. So be sure
to click the link below now to gain private access.




Copywriting Makeover: Know Where Your Customers Are In The Buying Process Part 1 of 2

Saturday 17 June 2006 @ 1:02 am

Copywriting Makeover: Know Where Your Customers Are In The Buying Process Part 1 of 2
by: Karon Thackston

When you begin to write copy for any product or service, there are a few things you have to take into consideration. The first is always your target audience: who you’ll be writing to. Finding out about the needs and wants of the audience members, their communication styles, their lifestyles, and a multitude of other elements are “musts” before writing one word of copy.

But something most people neglect is giving due attention to the buying process as a whole and where your target audience is within their own process. Understanding this can, oftentimes, make or break the success of your copy.

When AEwebworks (an online, dating-site software developer) approached me about rewriting their website copy, it became immediately apparent that their copy could benefit from paying some due diligence to the buying processes of their customers.

The Problems

My primary concerns with the copywriting on this site included the lack of synergy within the copy, the use of testimonials, the lack of focus on the target customer’s buying process, and the inability for the copy to support the search engine goals of AEwebworks. In its present state, the copy contained few mentions of keyphrases.

You can view the old copy in PDF form at this link: http://www.copywritingcourse.com/AEWebWorks-Original.pdf.

When I first read the copy, it felt as though I was being pitched to from all sides. The headline spoke to someone thinking of entering the online dating site industry. The body copy did not support that headline; rather it spoke to someone who had already made the decision to launch or improve a dating site.

The use of testimonials at the bottom of the home page posed a challenge for two reasons. The first was the sheer location. The design of the site was such that it appeared nothing fell “below the fold” (what was first seen when the home page loaded onto a browser). The second challenge was that many of the testimonials were from people asking questions or stating they were considering trying the dating software… not actual customers attesting to the benefits they’d personally experienced.

In addition, while the information included in the body copy was good, the information given on the home page needed to outline why AEwebworks was better than the competition. In its present state, it did not. That meant finding those aspects of buying dating software that were most important to the customer and highlighting them within the copy.

Lastly, I needed to focus the home page copy on only two or three keyphrases and increase keyword saturation for those phrases. This also meant creating a copy strategy that would allow me to use the keyphrases effectively without making the text sound stiff.

The Solution

As always, I started the project by gaining a good understanding of who the target customers were, what they wanted, their fears, their likes, their dislikes, and anything else I could discover. After a good bit of research, and after reading the completed target audience analysis from AEwebworks, I felt I had a good understanding of those I would be writing to.

In order to combat the lack of synergy within the copy and the lack of focus on the target customer’s buying process, I created a copywriting plan. From my research I found that installation, upgrade policies, and support were the three most common gripes buyers had about dating software. I decided to make overcoming those obstacles the focal point of the copy instead of the actual features and benefits.

That may sound like an odd choice, but that’s where recognition of the buying process comes in. Considering that the majority of visitors to the site had already made the decision to launch a new site or had chosen to upgrade an existing site, they were already well versed in the features of dating-site software and their associated benefits. Yes… the benefits did need to be mentioned; however, other issues proved to be more pressing to this particular group of customers.

The use of testimonials on the home page was easily corrected by simply deleting the ones that did not directly apply to actual users of the software. I chose two for use within the copy and suggested that, as AEwebworks gets more testimonials, they create an entire page that visitors can read.

That left me with overcoming the inability of the current copy to support the search engine goals of the site. I suggested AEwebworks review their keyword choices to be sure they were targeting the ones most likely to bring in qualified customers. After a review, they provided me with a revised list to choose from.

I selected three keyphrases for each page in order to allow an adequate level of both keyword saturation and natural language. For the home page, the terms “dating software,” “online dating software,” and “dating script” were used.

After all the hoopla with Google, AEwebworks was in foul shape as far as search engine rankings were concerned. I had to pay particular attention to creating copy that impressed the search engines AND their site visitors in order to help them regain ground with their positioning and sales efforts.

The plan was in place. Now “all” I had to do was write the copy. In part two of this series, you’ll get all the details on how I turned “OK” into “Wow!”

About The Author
Karon Thackston © 2004 http://www.copywritingcourse.com

Copy not getting results? Learn to write SEO copy that impresses the engines and your visitors at http://www.copywritingcourse.com. Be sure to check out Karon’s latest e-report “How To Increase Keyword Saturation (Without Destroying the Flow of Your Copy)” at http://www.copywritingcourse.com/keyword.